News Corp :: Tipped to report earning lifts

News Corp is expected to post a hefty lift in second quarter net profit, driven by the global media giant's American cable television business. Fat Prophets senior analyst Greg Fraser says News Corp's cable network programming will be all important in the company's profit result on Thursday. Fraser says investors will be looking for signs of strength in cable TV subscriptions and the advertising market. Improvements in the US economy have prompted some analysts to tip News Corp could receive an unexpected boost to earnings if more cable TV viewers help push advertising rates up.