Kate Upton :: New commercial Ads

American fast-food restaurant, Carl’s Jr. will premiere a new commercial on Sunday that you should keep your eyes out for. The burger joint landed Sports Illustrated swimsuit model, Kate Upton. While the ad is not for a Kate Upton Burger, the model is featured sinking her teeth into a Southwest Patty Melt, reports USA Today. E! News! was behind the scenes at her commercial shoot. “I’m proud of these curves!” Upton said in the video. “I work out to get this butt, so of course I’m going to show it off!” Upton’s self confidence has helped her land the gig of looking completely flawless while eating a burger in a convertible at a drive-in movie theater. The new Southwest Patty Melt is laced with jalapeno peppers, which explains why Upton gets practically naked while seductively eating her burger.
 USA Today reports on how clever it actually was for the burger joint to land such a popular model for their ad. “They get sexy stars on the cusp of being overexposed, which is hard to do,” said pop-culture guru from GSP ad agency Barbra Lippert. “I give them points for that.” While the ad is focused on grabbing the attention of teen-males, which it definitely will, Lippert brings up the fact that it is once again an advertisement not helping teenage girls with their image insecurities. “When you’re constantly aiming at the 14 year-old boys with stuff like this, you’re not helping the 14 year-old girls with their self images,” Lippert explained. Many other ads have attempted to aim at the same demographic, featuring Paris Hilton and Kim Kardashian. However, the main concern of Carl’s Jr. is the success Upton will bring to the launch of their new burger.

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